Yvadney Davis

Kid's Stylist & Founder of Mums That Slay

Read Yvadney's Story

Londoner, wife, mum of 2, freelance Kids fashion stylist and Founder of Mums That Slay.

Born and raised in London, studied Fashion Design at Central Saint Martins, 6 months as a design assistant in NY, helped me see why I didn't want to be a fashion designer. So, ended up working in PR for years. It was fun to begin with, but lacked the creativity I needed. Started styling test shoots for fun on the weekends and used a move to Vancouver, Canada to commit to fashion styling professionally. I styled music videos, TV commercials, look books and editorials before becoming a mum. I had my son out in Canada _ amazing maternity service, which meant amazing birth.

Moved back to the UK when he was a couple of months old, and switched between freelance styling, PR and the Daily Mirror. My last PR job was Christmas PR manager at Selfridges where I got pregnant with my daughter. I have been kids fashion styling ever since including Little London, Babiekins, Living Etc I love working with children. I consider myself pretty lucky, as they bring so much light and energy into the day even if it does get stressful - never work with kids or animals!!! :)

As for mums that slay, that was a hashtag I started last year when I felt I had transitioned into the stage of motherhood where it is not all about your kids, but you start fitting into the equation too. It's a celebration of self care, style and beauty - and an all inclusive buffet of mums from all races, walks of life, shapes and sizes, stages of motherhood and styles. I feel #Instamum has a very homogenous identity when there are so many interesting and wonderful women with just as much validity.

I love the Mums That Slay crew community for the inspiration, honesty and encouragement. It's very democratic. I don't care about the amount of followers someone has, just whether they look great and love to support those accounts with smaller numbers. It's about encouraging individuality, confidence and expression

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